Copywriting
I have worked in branding for companies such as Fender and VH1, and done script writing and off-air editorial for Fender Play, Logo, Freeform, the Weather Channel and Full Frontal With Samantha Bee.
EMAIL CAMPAIGNS
Here’s some examples of my recent work for CRM and lifecycle marketing for Fender. For these sends, I wrote subject lines, pre-headers, headlines, subheadlines, body copy, product descriptions, banners and CTAs.
Click the images to for full-size views.
WEB CONTENT
For fender.com, I have written articles and landing page copy to promote new products, artist performances and online lessons. Click the images to view the full pieces.
COURSE & LESSON DESCRIPTIONS
Fender Play, Fender’s online guitar, bass and ukulele instruction program includes an extensive library of lessons for songs that subscribers can learn. I wrote descriptions of the songs, as well as brief summaries for what players would learn in the courses and the lessons. Here’s a couple of examples.
BRAND VOICE BIBLE
I developed concepts and wrote the copy for VH1’s 2010 brand bible, a 27-page printed book that was shared with advertisers to showcase the network’s programming and brand identity. I’ve shared the cover and a few pages here.
A.M. NEW YORK AD WRAP
I conceptualized and wrote the copy for a wrap that was distributed with an issue of A.M. New York to advertise the broadcast of VH1’s Divas concert event in 2009.
OTHER STUFF
From writing questions for trivia apps to jokes and factoids for pop-up video scripts to ghost writing tweets, I’ve had some experiences. Drop me a line if you want to hear more!
